In response to the growing popularity of online marketplaces and delivery services among retail brands such as Instacart, Pilgrim’s sought an additional partnership to help push more online sales their way.
Pilgrim’s was placing ads within the Instacart marketplace, however, after consulting with E-commerce analytics platform and Instacart Ads partner, CommerceIQ (CIQ), they have seen significant successes in optimizing their presence in digital aisles.
Since using CIQ’s artificial intelligence-driven advertising platform, Pilgrim’s has experienced big success: impression increases of 40 percent, 19 percent growth in market share and 53 percent improvement in media efficiency.
According to a LinkedIn post by Himanshu Jain, CIQ’s vice president of product management, “usually these things don’t go hand in hand, but it is possible with [CIQ’s] tech-led approach that cuts back on wasteful ad dollars and automatically reinvests in incremental growth areas.”
CIQ leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operations to accelerate brand growth with online retailers. They help fast-moving, consumer goods companies win at the moment of purchase and drive profitable market share growth.
“Consumer adoption of online grocery shopping has accelerated tremendously and Instacart is a leader in this rapidly growing space,” said Rizwan Akbar, Head of E-commerce at Pilgrim’s. “We knew that increasing awareness of Pilgrim’s products directly at the online point of purchase would be a critical part of our growth strategy in the coming years.”
To read more about Pilgrim’s ongoing partnership with Instacart and CIQ, click here.