At Riverbend Ranch in Idaho Falls, ID, it’s all about family. The passion, the dedication, the respect for the animals and the love of the land starts with owners Frank and Belinda VanderSloot and how their values create the right atmosphere for producing the best Angus beef.
“Family is an important part of the culture at Riverbend,” says Dale Meek, Pure Bred Manager. “This lifestyle is something you can really put your heart into.”
The VanderSloots see raising cattle as the perfect definition of entrepreneurship: working hard and being passionate for what you do equals success. But that doesn’t mean it’s easy.
“Floods. Droughts. Nature being unpredictable is part of the business,” says Riverbend General Manager, Steve Harrison. “Yet, just like a family, there are no quitters; you stay positive,” he adds. To him, raising cattle that meet the standards of Blue Ribbon Angus Beef is a welcome challenge.
“People may not realize how much we really care for the quality, wholesomeness and safety of the product we’re responsible for,” Steve adds. “Our reputation is at stake, so we focus on nutrition, health and animal handling and management.”
The Blue Ribbon Angus Beef brand relies on ranchers like the VanderSloot family to produce beef that creates a memorable eating experience, time after time.